Sicilia Fashion Village Incredible Fashion Town

Sicilia Fashion Village has launched “Incredible Fashion Town”, in a video promoting the ancient town of Agira as the home of the coolest people ever seen. The first outlet in Sicily, to be opened on November 26, is being promoted online with a Youtube video and villager fashion profiles for Anna’s Natural Red Style, Antonino’s Experimental Scottish Elegance, Santa’s Yellow Sunshine Look, Gaetano’s Extreme Sports Apparel, Giusepa’s Oriental Fashion Dream, Orazio’s Original Dandy Style, and Epifanio’s Mimetic Minimal Look.

Santa Yellow Sunshine Look

Sicilia Fashion Village Incredible Fashion Town

Click on the image below to play the video.


The Incredible Fashion Town campaign was developed at Mosaicoon, Palermo, by creative director Juan Serrano Ortiz, copywriter Nicolas Bartleby, agency producer Spela Marincic, client director Pietro Sorce, head of seeding Marco Imperato, stylists Roberto Pagnotta and Daniela Colajanni, graphic designer Flavia D’anna, editor and post producer Michele Castelli.

Filed under: Commercials, Interactive