Shaun White Skateboarding Transformation

Ubisoft is running “Transformation”, a two minute trailer for the new Shaun White Skateboarding game. “Transform” begins with a skater coming across a seemingly normal pedestrian bridge. After pounding his board on the walkway, the bridge begins to break in a rumbling cloud of dust to form a roll-in for an eight-stair drop. As he lands, like a concrete Transformer, the ground breaks away to create another stair set and handrail for the skater to slide. The film then follows a group of skaters through downtown Los Angeles as they hit quarter pipes breaking out of walls and sidewalks. The living terrain forms dynamic surfaces for otherwise impossible-to-pull-off tricks. After skating anything in their path, the last skater looks back at the cityscape to see that they have transformed the city into their own customized skate park. The spot concludes on the super, “The transformation begins fall 2010,” the Shaun White Skateboarding logo and website

Shaun White Skateboarding Transformation

Click on the image below to play the video.


Transformation was developed at Cutwater, San Francisco, by executive creative director Chuck McBride, creative director Ali Grayeli, art director Marcus Cross, copywriter Ray Connolly
agency producer Mai Huynh, and director of broadcast content Jennifer Golub.

Filming was shot by directing duo jacksonkarinja (Mark Karinja and Garreth Jackson) via Rabbit, Los Angeles, with line producer Gian Colombo and executive producers Douglas Howell and Joby Barnhart.

jacksonkarinja went back to their skating roots, going to great lengths to keep the film true to the culture and spirit of the sport. Says the duo, “We wanted to keep everything as organic and authentic as possible. We blended live-action and CG in a photo-real environment that stayed true to the physicality of both the skating and morphing city. It was challenging to coordinate the technical aspects of the film, including the skating, camera moves and CG, but doable with a ton of planning and a three-day shoot. We’re happy with how we pulled it off.” + jacksonkarinja also served as DPs on the film, covering everything from shooting from the roofs of moving cars, atop cranes and specially outfitted camera rigs; all to capture the size and speed of the tricks. Every stunt was performed in-camera, with visual effects done by Santa Monica-based effects studio Ring of Fire. The VFX goal was to resemble the transforming world players can create in the game.

Editorial work was done by editor Nathan Petty at Arcade, Los Angeles, with assistant editor Aaron Owen and producer Ali Reed.

VFX Company: Ring of Fire, Santa Monica, by executive producer John Myers, VFX supervisor/creative director Jerry Spivack, VFX producer Casey Conroy, assistant VFX producer Candace Niikura, online editors Brian Shneider and Shelly Dutcher, Flame artists Brian Shneider, Shelly Dutcher, Trent Shumway, Brian Petras, Tony Graf, Renee Tymn, CG artists Andrew McMasters, Leigh Rens, Joe Langmuir, graphic artists Justin Sucara, Marvin Chua, matchmoving team David Sudd and Paul Hopkins, PvP, digital matte painter Ron Gress, colorists Shelly Dutcher and Brian Shneider.

Music and sound design were produced at Human Worldwide.

Skaters featured in “Transformation” are Matt Bennett, Greg Crain, Johnny Layton, Jordan Vititow and Derrick Wilson.