Share Happy Ice Cream Machine

Unilever, the world’s biggest ice cream manufacturer, is running the world’s first smile-activated vending machine, bringing the Share Happy concept to new levels of augmented reality. An entertaining “attractor screen” playfully immerses a passerby into the world of augmented reality, Wall’s-style. Once drawn closer to the machine, the person is prompted for a big smile and the ‘smile-o-meter’ measures his or her grin. A photo is then taken and with permission uploaded onto Facebook. The consumer can pick out his or her free ice cream by using the touch-screen interface on the vending machine. The smile-activated ice cream vending machine made its first public appearance in May 2010 at the Rock in Rio festival in Lisbon, Portugal, before traveling to Cannes in June. It will roll out into high-traffic consumer locations like shopping malls across the globe over the next 18 months.

Share Happy Smile


Facial recognition technology is used to track if a person is smiling. The smile-o-meter uses captures and measures a person’s smile to let a person know how happy he or she is. 3G technology is used to enable uploading and sharing of smiles via social media with the user’s permission.

Share Happy Smile

See more on the Share Happy Facebook page, and check out the photos from Cannes at SapientNitro’s Facebook page.

Click on the image below to play the video in YouTube (HD)

Credits

The Share Happy Ice Cream Machine was developed at SapientNitro. The screen was provided by Samsung. Sanden Vendo supplied the vending machine.

Filed under: Ambient, Samsung

Tagged:

Location:

  • Fatu Gbedema

    How much do the vending machines cost? Can this be a business model except that the ice creame is sold – the free thing won’t be too profitable for emerging market economies. I would love to have one of those ice-cream vending machines to measure how happy people are in my country. Innovative.

  • http://sorbetierev.com/ Sorbetiere

    Hey there, You have performed a fantastic job. I will certainly digg it and individually suggest to my friends. I’m confident they’ll be benefited from this website.