Seat Ibiza Cupra love from Cupid

Seat, a member of the Volkswagen Group, is promoting the new Ibiza Cupra model with an advertising campaign providing an irreverent spin on the legend of Cupid. The campaign includes a television commercial, bus stop billboards and print advertisements, each showing a tattooed version of the legendary love archer flying above the Ibiza Cupra and firing heart-shaped arrows at people as they see the car for the first time.

Seat Ibiza Cupra Cupid


Click on the image below to play the Cupid video in YouTube (HD)

Music is “Yes it’s true”, a track by 1950s vocal group The Cashmeres, composed by Ernest Kelley.

You know there’s romance everywhere
But you know I, I don’t care
No matter what they say
I’ll always be in love with you.

You know it’s true
It’s so true
You know I’ll gladly, gladly tell the world
it’s true

Downoad “Yes it’s true” online at iTunes: Yes It’s True – Yes It’s True (As Heard on the 2010 SEAT Ibiza/Cupra UK TV Car Commerical)

Seat See It Love it Cupid

Seat’s winged love warrior is about to launch is own Facebook page. The online advert will be joined by an interview with Cupid.

Seat UK national communications manager, Rob Taylor, says: “The premise of this campaign is built around the obvious love for SEAT’s sexy new Ibiza models. But, Seat being Seat, we knew we couldn’t go for the clichéd image of a Cupid-style persona. We wanted to develop a different type of character, an archer with real attitude and street cred who spreads the love for Ibiza in an inimitable way.”

Credits

The Cupid campaign was developed at Atletico International, Barcelona, by executive creative director Arndt Dallmann, creative director Jonny Biggins and Jason Bramley, art director Alexander Scharlach, copywriter David Mueller, agency producers Christian Métrailler and Roger Lairisa, account director Chacho Hernandez Wolters and account executive Christian Stark, working with SEAT S.A. marketing/communication manager Reinhard Patzschke, and international marketing team Silvia Balart and Ana Sanchez.

Filming was shot in Johannesburg over five nights by director Joakim Reveman via Radical Media Berlin and Made In Africa with producer Ben Schneider and director of photography Fredik Bäckar.

Post production was done at RedRum Post, Stockholm.

  • joco

    quentessential subject matter very awesome idea. it is fun funny Warm awesome commercial.

    • Adrian Barker

      Yeah, much better than their last campaign.

  • justin

    I love it too. The car appears in a very fresh light. They should do more of that stuff. But come up with some fresher music next time.
    XX