Scope Relentlessly Fresh

Procter & Gamble’s Scope Outlast mouthwash is presented as the way to “Feel relentlessly fresh” in a print advertising campaign featuring a clove of garlic and an open can of sardines. “Scratch & sniff”.

Scope Relentlessly Fresh Garlic

Scope Relentlessly Fresh Sardines


The Relentlessly Fresh campaign was developed at Publicis, New York, by executive creative directors David Corr and Jay Williams, chief creative officer Rob Feakins, head of art Victor Basile, creatives Jenny Grant and Felipe Leite, account manager Jo Hardy, art buyer Danielle Smolian.

Filed under: Print, Procter & Gamble

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