Schweppes is running a tongue-in-cheek campaign in the UK this summer celebrating the brand’s British personality. A series of TV adverts parodies a suburban, middle class couple as they blindly ignore the chaos in their daily lives, content in the knowledge that ‘At the end of the day, there’s always a Schweppes’. Whilst their upbeat mindset and positive resolve initially surprises, it soon becomes clear that nothing really matters as long as they have a Schweppes to look forward to as their first drink of the evening. The first in the series features a daughter who has brought home a leopard for a pet.
Click on the image below to play the Leopard video in YouTube (HD)
The campaign for the set of mixer drinks is running alongside the brand’s multi-million pound collaboration with Diageo, ‘Together for a Better Summer’, promoting the choice of spirit and mixer drinks for summer occasions. The activity marks the two brands biggest joint marketing campaign to date, partnering the Schweppes range with Pimm’s®, Smirnoff® and Gordon’s® and running across TV, radio, outdoor, press and point of sale.
Editor was Joe Guest at Final Cut.
Sound was designed at Factory Studios, London.