School of Visual Arts Animals Don’t Depend on Luck
The School of Visual Arts in New York is running a print advertising campaign centred on the lessons we learn from the world of animals. Iconic truths surrounding the lives of rabbits, horses and turkeys remind us that we shouldn’t depend on rabbit’s foot, the horseshoe, wishbone or any other form of luck. Choosing any school other than SVA is a gamble.
The Luck campaign was developed at KNARF, New York, by creative director/art director Frank Anselmo, copywriter Duc Nguyen.