School of Visual Arts Animals Don’t Depend on Luck

The School of Visual Arts in New York is running a print advertising campaign centred on the lessons we learn from the world of animals. Iconic truths surrounding the lives of rabbits, horses and turkeys remind us that we shouldn’t depend on rabbit’s foot, the horseshoe, wishbone or any other form of luck. Choosing any school other than SVA is a gamble.

School of Visual Arts Rabbit

School of Visual Arts Horse
School of Visual Arts Turkey


The Luck campaign was developed at KNARF, New York, by creative director/art director Frank Anselmo and copywriter Duc Nguyen.

Filed under: Print, School of Visual Arts

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  • John

    This campaign is very imaginative and takes you someplace.
    The copy is great and the art direction lets it breathe.
    Very smart and the idea comes across clearly. Great.