The South African National Council on Alcoholism and Drug Dependence (SANCA) is a non-governmental organisation focused on the prevention and treatment of Alcohol and Drug Dependence. SANCA is warning about the dangers of drinking during pregnancy with a print advertising campaign featuring sleeping prostitute, drug user and criminal, with the SANCA logo superimposed over an ultrasound scan. “Drinking during pregnancy can take years to affect your baby. 50% of children born with foetal alcohol syndrome will grow up to engage in risky sexual behaviour. 35% of children born with foetal alcohol syndrome will grow up to abuse drugs and alcohol. 60% of children born with foetal alcohol syndrome will grow up to engage in criminal activity. Do the right thing for child’s sake. Don’t drink during pregnancy.”
The SANCA campaign was developed at Lowe Bull, Cape Town, by executive creative director Kirk Gainsford, creative director Alistair Morgan, art director Cameron Watson, copywriter Simon Lotze, photographer Dawid Wapenaar.