Samsung Mobile, mobile phone partner of the U.S. Olympic team in Vancouver 2010, showcases the Winter Olympic Games throughout the years, in “Revolution”, a television commercial filmed in Spain. The spot tracks the development of clothing and styles on the slopes from 1900 to 2010, following spectators as much as performers. The ad finishes with the call to watch the 2010 Winter Olympic Games on Samsung’s Mythic, available exclusively from AT&T.
Click on the image below to play the video in YouTube (HD)
Samsung Revolution was developed at Leo Burnett, Chicago, by creatives Vince Cook and Colin Selikow, agency producer Matt Blitz.
Filming was shot by director Nicolas Caicoya via BRW USA with producers Andy Traines and Barbara Manfredi, director of photography Paco Femenia.
Editor was Javi Ramos at ‘i’nfinia.
Post production was done at The Mill by producers Stephen Venning, Lucy Reid, lead Flame artist Richard De Carteret, shoot supervisors Hitesh Patel, Richard De Carteret, Shake artist Ben Smith, Colourists Mick Vincent, Adam Scott, lead 3D artist Hitesh Patel, 3D artist David Spare, 3D pre-viz artist Francois Roisin.
The under the ice sequence was realised by strapping the skier to a rotating gimble placed on the side of the mountain. This gave the production enough spin and height off the floor so the camera could generate the speed and dip required to go under the ice. The same camera arm was used to shoot the skier standing 10ft off the ground on top of toughened glass to complete the under the ice scene. The director of photography was then able to swing the camera underneath him to the other side with ease. To get the viewer from under the ice back on top they needed to get the camera moving very low and fast. The production team strapped the skier to a jeep dressed with snow which followed the camera car using real mountains as its background. Both slopes were created in 3D using textures shot on location.
Music is an original piece composed specifically for the commercial by The Elements, Los Angeles.