Samsung Vancouver 2010 WOW Moments

Samsung, one of the official sponsors of the Vancouver 2010 Winter Olympics, is providing technology for Wireless Olympics Works (WOW), a communication platform to keep the officials, athletes and media in the information loop. 57 Samsung Mobile Explorers from Canada, USA, Russia, China and South Korea have been chosen to document their WOW moments through videos, blog posts and mobile updates, online at The site provides visitors with a chance to download Samsung’s Public WOW applicationand includes information on the Samsung GT-I8000 Omnia II Olympic Games phone, updates on events at OR@S, and the initiatives that Samsung is undertaking to help make the 2010 Winter Games greener.

Samsung Mobile Explorers

The Samsung Mobile Explorers, gathered in teams of two, were chosen from 7,500 entrants in a competition run in each of the five countries. Outfitted in bright yellow uniforms, the Explorers are covering a number of events, including Olympic events, activities at OR@S (Samsung’s two-story, 7,500-square-foot pavilion at the Olympic Games), a long-house experience at one of the Four Host First Nations communities, and other daily activities in Vancouver and Whistler. They will also collect fan stories from visitors around the world and capture the Olympic Spirit and other exciting moments.

The contest was promoted with two 30-second viral videos were posted to major social networks, demonstrating how Samsung Mobile Explorers might capture their own “WOW” moments.


The Wow Moments campaign was developed at Cheil Worldwide, Canada, by creatives Andrew Berglund and Joohee Lee, in collaboration with The Viral Factory, who also looked after seeding and digital media planning.

Filming was shot by director Wayne Holloway via The Viral Factory, with Canadian production service company Transmission Inc, producer Jon Stopp, line producer Demelza Jones, producer (Canada) Joe Lafleur, lighting cameraman Tony Mirza. Editor was Owen Oppenheimer at The Quarry, London. Post production was done at Dave Cox TV by senior compositor Dave Cox and grader James Willets.

Audio post production was done at Norwell & Green, by senior dubbing mixer Tristin Norwell.

Music was produced by Audio Network and Sound-Dogs.