Sam Kekovich Lambassador

Sam Kekovich, the straight talking representative of Meat and Livestock Australia, is taking his campaign against UnAustralian behaviour to the world with an address to the United Nations in New York, after five years of urging Australians to unite over a lamb chop on Australia Day. The 2010 Australia Day campaign presents Sam as Lambassador, twittering about his travels to the United States and beyond.

Sam Kekovich Lambassador

Sam asks the United Nations to declare January 26 International Australia Day in his 2010 Address, in response to the pandemic that threatens the very existence of humanity, UnAustralianism.

Click on the image below to play the video.

See more of the campaign online at the Lambassador microsite, Facebook and Twitter.


The Lambassador campaign was developed at BMF Sydney by executive creative director Warren Brown, associate creative director Dennis Koutoulogenis, art director Jake Rusznyak, account managers Karen Martin, Rebecca Booth and Louise Mawer, agency producer Jenny Lee-Archer, strategic planner Gerry Cyron, digital strategist Damian Damjanovski and digital planning director Aaron Michie.

Filming was shot by directors Trent O’Donnel and Scott Pickett via Jungle Boys. Post production was done at Jungleboys and Emerald City Designs.

Sound and music were produced at Sound Reservoir.

Media agency was Universal McCann.