Safaricom Celebrates Kenya

Kenya telecom operator Safaricom has released a major brand advertising campaign featuring a 600 member choir singing in Swahili in scenic locations, aiming to cement the company’s connection with the Kenyan market. The Safaricom Choir appears on Mt Kenya, Mt Longonot crater, Mt Elgon, alongside the Tana River, Ndere Island, Porror Ridge, the Aberdare Range, Lake Victoria, Kericho, and in the hills at Suguta Valley south of Lake Turkana. The integrated campaign opens with a 90 second television commercial, extending to radio, retail units, press, billboards, websites, cinema screens and digital media platforms. Subscribers will be able to assign the campaign jingle as their Skiza tune or ringtone, at no charge. The jingle or wallpapers related to the campaign can also be downloaded from the Safaricom web portal free of charge. Those in the know quickly think of the similarities with the Qantas I Still Call Australia home campaign.

Safaricom Choir


Click on the image below to play the 90 second commercial in YouTube (HD)

Click on the image below to play the behind-the-scenes video (13 minutes) in YouTube (HD)

Credits

The Kenya campaign was developed at Red Sky, Nairobi, by creative director Justin Connolly.

Filming was shot by director Adrian Moat via RSA Films with director of photography Fraser Taggart.

Lyrics were written by Gabriel Omondi, Gabo Productions, Nairobi.

Costumes were designed by Michael Nzioki.

Lyrics

Nafurahia Undugu na uko wetu
Nasherekea Kazi na bidii yetu
Tuvute pamoja Tushirikiane
Bega Kwa Bega tujikaze tusaidiane

Niko na
Niko na uwezo
Wakuji Kujiendeleza
Niko na
Niko nayo nguvu
Nitaji
Nitajitahidi
Niko na
Niko na fanaka
Nitaji
Nitajitolea
Niko na
Niko na baraka
Kwa kazi
Kazi nayofanya
Niko na Fahari
Niko na furaha
Niko na uwezo
Niko na SAFARICOM

  • joseph

    kudos safari com.its the most outstanding creative advert ave ever listened to.
    Wish i was part of the choir

  • may

    BIGUPS!!!!!!!!!!!!!!
    Enyewe this is the biggest and coolest advert nimewahi ona.kudos lakini.
    THIS WAS A TOTAL SUCCESS N maybe next tym you can invite me to take part in your adverts because God has blessed me with a lovely smile and am very pretty.
    lovely lovely again.keep up the hard work.
    CONGRATS!!!!!!!!!!!

  • terry

    its the best advert i have ever seen so far,good work safaricom,nice site ,i love the advert

  • pish

    iko juu tu sana……………enyewe this advert ni poa tu sana

  • Bidgie

    I LOVE THIS AD.IT MAKES ME FEEL PROUD TO BE KENYAN.THANK YOU SAFARICOM FOR THE GOOD WORK,AND CUDOS ON YOUR SUCCESS IN THIS PARTICULAR AD.LOVELY.

    .

  • Mathew Ashers

    SAFARICOM is NOT a member of Proudly Kenyan. Any use of the Proudly Kenyan brand is subject to litigation. As a Safaricom Dealer in data products we take exception to this piracy of our trademark and intellectual property by someone we thought to be an honest principal. Mistakenly, Proudly Kenyan thought too good of Safaricom.

    Mathew Ashers
    Chairman/C.E.O
    Proudly Kenyan

  • http://www.theinspirationroom.com Duncan

    The “Proudly Kenyan” phrase was used in this article, but as far as I know, not in the campaign. We’ve amended the article accordingly.

  • Sharon Maritim

    Wow! One of the reasons why i really love safaricom,is because it’s so attractive: from the eye-catching adverts to the wonderful voices. I always wish I were a part of the singing group. SAFARICOM MKO JUU 2 SANA!