Royal Canadian Mint Olympic Moments
Royal Canadian Mint is promoting the Winter Olympics coin collections with an advertising campaign tying together moments from the Vancouver 2010 Winter Olympics and Paralympics. A commercial parallels moments from the pressing of coins with highlights from bobsledding, snow boarding, ice hockey, curling, speed skating, figure skating and skiing.
Click on the image below to play the video.
The Moments campaign was developed at Young & Rubicam Toronto by associate creative directors Gints Bruveris and Matthew Fraracci, and agency producer Pam Portsmouth.
Filming was shot by director Joseph Nanni via Brown Entertainment with executive producer David Cranor and director of photography Trent Opaloch. Editor was Geoff Ashenhurst at Stealing Time. Music was by David Fleury.