RONA Made In Canada
RONA, a Canadian distributor and retailer of hardware, renovation and gardening products, launched “Made in Canada”, an integrated advertising campaign during the Vancouver 2010 Winter Olympics. The 14-spot campaign, online at 2010vancouver.rona.ca, provided close-up portraits of two Canadian Olympic athletes, along with other people who would not be in the spotlight, RONA dealer-owners and employees, young apprentices at the RONA 2010 Vancouver Fabrication Workshop and the workers who did the job of building the Olympic venues.
As a national partner, RONA helped to develop a 5-year program to help prepare for the 2010 Winter Games, including direct support for Canadian athletes, assisting in building over a dozen Olympic venues, help over 60 young disadvantaged young people learn a trade through RONA Vancouver 2010 Fabrication Workshop, and send about 100 RONA employees to Vancouver as delegated volunteers.
Click on the image below to play the Tape Measure video in YouTube
Click on the image below to play the Whistler Ski Jump video in YouTube
Click on the image below to play the Podium video in YouTube
Click on the image below to play the Construction Workers video in YouTube
The Vancouver 2010 Olympic and Paralympic Winter Games campaign was developed by the BOS agency, RONA’s marketing partner, in cooperation with Carat, RONA’s partner in media planning.