The International Rescue Committee has launched a television commercial calling for donations to help with the rescue efforts in Haiti. The ad is simple, flashing images of adults and children affected by the earthquake in Haiti, along with a clear text-based appeal for help. “Haiti crumbled in 35 seconds. You can help. Rescue it in less. Text Haiti to 25383 to give $5. Please help rescue Haiti”.
Click on the image below to play the video in YouTube (HD)
The Rescue Lives campaign was developed at McCann Erickson, New York, by creative director Stephanie Sigg, Vann Graves, copywriter Kate Lummus and Josh Grossberg, producer Pat Zadok, senior editor Nathan Thompson, editors Rick McKinney, Jojo Spaid, Gerard McConville, art producers Andrea Kaye, Wini Alcorn, Agatha Maciejewski and Heather Hall, media planners Guy Beach and Nicole Romanik, broadcast traffic managers Elly Schribman and Catherine McGuire.