Renault Scenic Raving Rabbids

Renault has made a connection with popular culture in France with an online campaign and set of television commercials for the Renault Scenic, featuring characters from the Ubisoft Wii game, Rayman Raving Rabbids, known in French as Rayman contre les Lapins Crétins. In 2009 the mad bunnies captured a Renault Scenic for underground tests (see below) in an online campaign of seven videos. The mad bunnies in 2010 drive a Renault Scenic through France, Japan, Brazil and China, unwittingly demonstrating the car’s Tom Tom Sat Nav system, ample storage space, seven seats and rear view camera. The Grand Scenic Tour is online at Renault, with an interactive connection on Facebook where the Rabbids post their tour photographs and respond to comments.

Renault Scenic Raving Rabbids Grand Tour site


Click on the image below to play the GPS Tom Tom Sat Nav (France) video in YouTube (HD)

Click on the image below to play the Storage Space (China) video in YouTube (HD)

Click on the image below to play the 7 Seats (Japan) video in YouTube (HD)

Click on the image below to play the Rear View Camera (Brazil) video in YouTube (HD)

The online campaign, launched in 2009, had the rabbits putting the Renault Scenic through a series of tests in their underground hideout. Visitors to the site can watch the seven tests, download goodies and play Delapinator, knocking as many rabbits out with a frying pan before the car fills up and drives off.

Renault Scenic Raving Rabbids Test site

Click on the image below to play the Test Intro video in YouTube (HD)

Click on the image below to play Test No. 1 in YouTube (HD)

Click on the image below to play Test No. 2 in YouTube (HD)

Click on the image below to play Test No. 3 in YouTube (HD)

Click on the image below to play Test No. 4 in YouTube (HD)

Click on the image below to play Test No. 5 in YouTube (HD)

Click on the image below to play Test No. 6 in YouTube (HD)

Click on the image below to play Test No. 7 in YouTube (HD)

Credits

The Raving Rabbids campaign was developed at Publicis Conseil Paris by chief creative officer Olivier Altmann, chief creative officer Sebastian Vacherot, creative directors Olivier Desmetre and Fabrice Delacourt, web creative director Julien Benmoussa, art director Yves-Eric Deboey, assistant art director Jean Weessa, copywriter Mathieu Degryse, web copywriter Cedric Leplat, web art directors Thibaud Cartigny, Adrien Havet, Jean-Christophe Filippini, Anne-Sophie Abitbol, web account executives Arthur Trarieux-Lumiere, Gil Doukhan, TV producers Adrien Segura, Pierre Marcus, account manager Edouard Pacreau, account executives Stephane Gaillard and Pascal Gaveriaux.

Animation was shot by Lazy Corner director Greg Leborgne via Stink, with director of photography Thomas Jacquet and producer Julien Desplanques.

Post production was done at Nightshift and Sabotage Studio. Sound was produced at WAM by Boris Nicou.