Reebok’s Reetone shoe brand has been launched with a series of print advertisements featuring slim women in skimpy shorts. “Easytone shoes help tone your butt and legs with every step. Available soon: runtone for running and traintone for working out. Easytone. Runtone. Traintone. Reebok. Your move.” The Easy Tone campaign has been designed as a joyous, fun celebration of women that shows whether they are in the gym or wherever they go, they are getting great legs and a great butt with every step.
The Reetone campaign was developed at DDB Berlin by head of art buyer Kim Bianchi, account director Stephen Kimpel, design director Stephanie Barth, producer Arne Weingart (Lunik), stylist Sara Dunn, photographer Felix Larher and retoucher Adrien Benard.