Mike Court, one of the minds behind the Red Mountain “Ground Coffee Taste Without the Grind” advertising campaign in the 1980s, has died of cancer at the age of 54. The Brooke Bond campaign, launched in 1988, featured a range of scenarios in which hosts fooled their guests into thinking they were drinking percolated coffee while in fact they were drinking granulated instant coffee. The light hearted campaign led to an 800 percent increase in sales. Typhoo Tea, who bought the brand from Unilever, relaunched Red Mountain Coffee in 2009.
Sarah Crowe and Ross Kemp play a couple whose rennovation is interrupted by a visit from Maud and Marge. Click on the image below to play the video in YouTube (HD)
A well dressed man (Robin Kermode) brings a woman back to his apartment for coffee but feels he should use the time in the kitchen to apply some aftershave.
Click on the image below to play the apartment video in YouTube (HD)
A waiter, who clearly is looking forward to finishing his shift, responds to a dining couple’s call for coffee.
Click on the image below to play the restaurant video in YouTube (HD)
Credits
The Red Mountain campaign was developed at Still Price Court Twivy D’Souza (Chris Still, Russell Jarman Price, Mike Court, Paul Twivy, Sev D’Souza).
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