Red Cross Earthquake Cards in Pieces

Red Cross Argentina (Cruz Roja) ran a direct marketing campaign using ripped cards, raising awareness of the needs of people affected by the August 15, 2007 earthquake in Peru. Cards ripped into six pieces were placed in plastic envelopes with the message, “After an earthquake, the first thing that needs to be rebuilt is the lives of the people who suffered it. Peru needs your help.” 519 people died in the 8.0 level earthquake.

Red Cross Torn Card from Argentina


Red Cross Torn Card from Argentina

Red Cross Torn Card from Argentina

Credits

The Earthquake cards were developed at Leo Burnett Argentina, Buenos Aires,. Creative director was Fernando Bellotti.

  • Rebecca

    Lovely piece – simple, but relevant. I hope this delivered great results for Red Cross.