Shaun White Online with Red Bull

Shaun White, professional snowboarder and skateboarder, won his second gold for Halfpipe at Vancouver 2010, following on his from his gold in the same event at Turin in 2006. White’s corporate endorsement deals include Red Bull, who built White a halfpipe completely out of natural snow in the back country of Colorado on the backside of Silverton Mountain. Shaun’s site includes a microsite dedicated to “Project X”, letting fans in on the environment where he honed his skills.

Shaun White Project X site

Click on the image below to play the Project X video.

Music in this video is “Requiem for a Tower”, adapted from the soundtrack for The Lord of the Rings: The Two Towers.

White’s other sponsors include Burton Snowboards, Oakley, Inc., Birdhouse Skateboards, Park City Mountain Resort, Target Corporation, Adio and Hewlett-Packard.

Filed under: Commercials, Interactive, Red Bull, Vancouver 2010