Rain Campaign

Mister Wilson, an Amsterdam advertising agency, is running RAINCAMPAIGN®, an innovative environmentally friendly outdoor advertising campaign using only rainwater. Every time it rains, the advertising campaign appears on the street, disappearing when the pavements have dried up. The work lasts for eight weeks and more. A percentage of the profits from each RAINCAMPAIGN® project goes to support an international rainforest project. Mister Wilson is looking for people interested in becoming license holders around the world. Below we feature work done for D-Reizen Travel Agency and Continental Tires.

Rain Campaign D Reizen


Click on the image below to play the Rain Campaign signature video in YouTube (HD)

Every time it rains the message: ‘ARE YOU ALSO LONGING FOR THE SUN?’ appears on the streets in the Netherlands. The locations are carefully positioned round the 175 D-reizen stores.

Click on the image below to play the D-Reizen video in YouTube (HD)

The message ‘STOP QUICKER WITH CONTINENTAL WINTER TIRES’ appears on the streets in the Netherlands when it rains. The locations are carefully positioned in the areas of car parks, car park ticket machines and crowded places.

Click on the image below to play the Continental Tires video in YouTube (HD)

Credits

The RAINCAMPAIGN® project was developed at Mister Wilson, Amsterdam, by Bas Manders and Nadeem Gill.

Filed under: Ambient

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