R25, the Japanese free weekly magazine designed for young men, has launched “Movie Dictionary”, an opportunity for product placement that inspires Japanese brains. The magazine sales team found that advertising space in the magazine itself was running out. Their creative solution to the problem was to produce humorous short clips connecting their clients with humorous definitions.
Click on the image below to play the video in YouTube (HD)
The Movie Dictionary project was developed at Dentsu, Tokyo, by executive creative director Yoshimitsu Sawamoto, creative director Hideyuki Sasaki, copywriter Hideyuki Sasaki, art director Arata Kubota, director Yuji Mitsuhashi and animator Kouhei Yoshino
Filming was shot by director Yui Mitsuhashi via Dainichi, Tokyo, with producer Yoshiteru Toriumi, illustrator Bunpei Yorifuji and photographer Akihiko Nihonmatsu.