Quikrete Red Bag

Superfad has produced a new animated TV commercial for American concrete firm Quikrete, showing how the fast-setting concrete in the Red Bag can be used for so many projects around the home, from fence and mailbox posts, to basketball goals and swingsets.

Quikrete Red Bag house

Click on the image below to play the video in YouTube


The Red Bag ad was developed at Fitzgerald + CO by executive creative director Bob Warren, group creative director/art director Hal Barber, associate creative director/copywriter Jerry Williams, art director Matthew Sharpe, and executive producer Sarah Zehnle.

Animation was produced at Superfad by creative director David Viau, CGI supervisor Dade Orgeron, designer Chris Saunders, 3D artists Tom Oakerson, Andrew Butterworth, Phiphat Pinyosophon 2D animation/compositing team Loren Judah and Paulo Dias, editor Ryan Haug, colorist Jeff Tillotson/Lightpress, producer Nannette Ray and executive producer Chris Volckmann.

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  • Jim

    Who did the music for this commercial? The whole concept is great, but the music is so perfect for it….sounds like Danny Elfman…

  • Jim (another one)

    I too would like to know the name of the song used in the “Red Bag” commercial. I think it’s from Mark Walk, and I have heard it on another ad…any info would be nice…and you do great work…the Red Bag spot is great!