Puma Football is running a football-related advertising campaign connecting soccer with romance with “The Hardchorus”. Football players and fans sing love songs like they’d sing them in the stands. “They want to be in your arms.You want to be in the stands. What do you do when Valentines Day falls on game day?” For the English speaking world there’s a version of Savage Garden’s Truly Madly Deeply. For the Italian speaking world there’s a version of Umberto Tozzi’s 1977 hit Ti Amo. Dedicate and send this song at www.pumahardchorus.com.
Click on the image below to play the Truly Madly Deeply video in YouTube (HD)
Click on the image below to play the Ti Amo video in YouTube (HD)
Credits
The Hardchorus campaign was developed at Droga 5, New York, by creative chairman David Droga, executive creative director Ted Royer, creatives Petter Hernmarck, Erik Hogfeldt, agency producer Dana May.
Filming was shot by director Ben Gregor via Knucklehead with producer Ben Mann, production manager Hannah May, director of photography John Lynch.
Post production was done at The Mill. Editor was Alaster Jordan at The Whitehouse Post. Sound was designed at Envy, London.
Love it! Staunch approach to Valentine’s Day.
Very slick campaign
And now there is also a Romanian version: http://www.bogdanpater.ro/media/hard-chorus-romania
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