Puma Football is running a football-related advertising campaign connecting soccer with romance with “The Hardchorus”. Football players and fans sing love songs like they’d sing them in the stands. “They want to be in your arms.You want to be in the stands. What do you do when Valentines Day falls on game day?” For the English speaking world there’s a version of Savage Garden’s Truly Madly Deeply. For the Italian speaking world there’s a version of Umberto Tozzi’s 1977 hit Ti Amo. Dedicate and send this song at www.pumahardchorus.com.
Click on the image below to play the Truly Madly Deeply video in YouTube
Click on the image below to play the Ti Amo video in YouTube
The Hardchorus campaign was developed at Droga 5, New York, by creative chairman David Droga, executive creative director Ted Royer, creatives Petter Hernmarck, Erik Hogfeldt, agency producer Dana May.