PUMA has launched an integrated advertising campaign, PUMA Social, honoring the After Hours Athlete. Forget calorie counting, fitness training, and hydration levels. PUMA Social is all about the playfulness in after hours sports. From ping-pong, ten pin bowling and foosball to darts and karaoke, PUMA gives a nod to the athletes whose goal of scoring a phone number precedes the goal of scoring a bull’s eye. “When last call calls, don’t answer. Here’s to the after hours athlete, pumasocial”. See more on the campaign at puma.com/social.
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The After Hours ad was developed at Droga5, New York, by creative chairman David Droga, executive creative director Ted Royer, copywriter Tim Gordon and Kevin Brady, art directors Amanda Clelland and Jesse Juriga, head of integrated production Sally-Ann Dale, senior agency producer Dana May, head of strategy Jonny Bauer, strategy director Chet Gulland.
Filming was shot by director Ringan Ledwidge via Smuggler with director of photography Ben Seresin, executive producers Brian Carmoday and Patrick Milling Smith, Lisa Rich and Allison Kunzman, producer Sally Humphries.
Editor was Rich Orrick at Spot Welders.
Post production and special effects were produced at The Mill, New York, by producer Dan Roberts, lead telecine artist Fergus McCall, Smoke Lead Jeff Robins, Smoke artists Keith Sullivan and Tristian Wake, designer Felipe Posada and Mauricio Leon.
Voiceover is Nash Kato.