PR Winners at Cannes 2010

The Results are out for the PR Lions at Cannes International Advertising Festival 2010. A Grand Prix, Gold and Silver Lions were presented in honour of the creative use of reputation management by the building and preservation of trust and understanding between individuals, businesses or organisations and their publics.

PR Lion

Grand Prix

Gatorade, Replay, TBWA\Chiat\Day Los Angeles, USA


Audi Sweden, Carwinism, Prime PR, Sweden
Philharmonic Orchestra of Hamburg, Concert for the People (2), Jung von Matt, Germany
Entega, Snowmen Against Global Warming, DDB Berlin, Germany
BSAS 2010, Save the Baltic Sea, Taivas, Finland
Antwerp Zoo, Baby Elephant, Boondoggle, Belgium
Kraft Foods (Aladdin), Save Christmas, Prime PR, Sweden
Gatorade, Replay, TBWA\Chiat\Day Los Angeles, USA
Heineken Italia, Auditorium Football, Barabino & Partners, Italy
Papa John’s International, Riding Shotgun with Papa, Fleishman-Hillard, USA


Kraft Foods (Aladdin), Save Christmas, Prime PR, Sweden
Glaxosmithkline/Jo’s Trust, Fight Cervical Cancer in Style, Weber Shandwick, UK
Volkswagen Bluemotion, The Fun Theory, DDB Stockholm, Sweden
Wiesmann, Build A Car, Faktor 3, Germany
Woz Die Wochenzeitung, Newspaper Take Over, Spillmann/Felser/Leo Burnett, Switzerland
Antwerp Zoo, Baby Elephant Promotion, Boondoggle, Belgium
Papa John’s International, Riding Shotgun with Papa, Fleishman-Hillard, USA
McDonalds Sweden, Happy Meal Book, Prime PR, Sweden
Sainsbury’s, Never Mind the Pollacks, Havas Sports & United Entertainment, UK
Posten (Swedish Post), Forever Young, Akestam Holst, Sweden
Souza Barros Stock Brokerage, Bovap Online Stock Trading Tool, Livead, Brazil
LG, Love Code, McCann Worldgroup, Thailand
World Vision Child Sponsorship, Love Cake Project, Dentsu, Japan
The Cancer Council, Sun Sound, Three Drunk Monkeys, Australia
Sanoyas Hishino Meisho Corporation, Launch of Shipbuilding Hero, Dentsu, Japan
Olympikus, I Knew It, DCS, Brazil
Ford, Sociable Drive, Ogilvy Public Relations, USA
City of Warsaw, Mate from the Past, San Markos, Poland
Vardguiden County Council, Decamerone Stockholm, Prime PR, Sweden
NHN, Beauty in Every Letter, NHN, Korea
LIDL, The Marathon for Water, Leo Burnett, Portugal
SOS Atlantic Forest Foundation, Pee in the Shower, Nazca Saatchi & Saatchi, Brazil
Catholic Church, Virtual Pilgrimage, Jotabequ Grey, Costa Rica
Ministry of Justice, The Stanislav, Kong, The Netherlands
Canon Eos, Photochains, Leo Burnett, Australia
HBO, The Pacific National Honor Flight, Civic Entertainment Group, USA
Phoenix, Little Voice, Big Sound, The Practice, Romania
Microsoft Windows 7, A Village of Experts (2), Bungalow 25, Spain
Umbro, Tailored by England, Exposure, UK
Procter&Gamble, Women Against Lazy Stubble, BBDO, India
World Hepatitis Fundraising, Am I Number 12?, Fleishman-Hillard, UK

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