Pilot Extrafine pens are being promoted with the symbol of low res technology, Lego, refined with high definition tattoos. Great care has been taken to design appropriate high resolution body art for six Lego minifigures, including a pirate, biker, prisoner and bikie.
Credits
The Lego Tattoos campaign was developed at Grey Group Spain, Barcelona, by art directors Jose Miguel Tortajada, Oscar Amodia, Dani Páez, copywriters Jürgen Krieger, Joan Mas, Luke Sholer, photographer Gonzalo Puertas, illustrators Diogo Dutra and Malen Feliz.
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