Phones4u, the UK mobile phone retailer, is continuing the “It’s What We Do”, an advertising campaign centred around prison guards and professional Indian wrestlers. The campaign shows what happened when the company offered trial versions of the Sony Ericsson X10 to prison guards in Bangkok, and the Samsung Wave to wrestlers in Mumbai. The most recent ad introduces the Blackberry Torch to the hard working prison guards.
Click on the image below to play the Extended Guards video in YouTube (HD)
Click on the image below to play the Extended Professional Wrestlers video in YouTube (HD)
Click on the image below to play the Behind-the-Scenes video in YouTube (HD)
Click on the image below to play the Blackberry Guards video in YouTube (HD)
The Phones4u It’s What We Do campaign was developed at Adam & Eve, London, by executive creative directors Ben Priest and Ben Harris, account manager Matt Goff, planner David Golding, and agency producer Leila Bartlam, working with Phones4U marketing director Russell Braterman.
Filming was shot by director Matt Aselton via Epoch Films, London, with director of photography Peter Donahue and producer Rob Godbold. Editor was Mark Burnett at Speade. Post production was done at The Moving Picture Company, London. Audio post production was done at 750mph.