Philips Tell It Your Way with Porcelain Unicorn

Ridley Scott has announced “Porcelain Unicorn” as the winning short film in Tell It Your Way film-making contest run by Philips. Shot by American director Keegan Wilcox, the film is a sensitive and moving tale of how a traumatic wartime encounter inspires a man in later life. The Unicorn short sits alongside “Baby Time”, the “People’s Choice” runner up short film, directed by French director Cedric Petitcollin.

Porcelain Unicorn winner of Philips contest

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The Philips Tell It Your Way contest, which received over 600 entries from around the world, invited aspiring filmmakers to create an original short film using the same six-line dialogue as the Cannes Lions award-winning Parallel Lines short films directed by RSA talents Carl Erik Rinsch (The Gift), Greg Fay (El Secreto de Mateo), Johnny Hardstaff (Darkroom), Jake Scott (The Hunt) and Hi-Sim (Jun and the Hidden Skies).

Commenting on his choice of winner, Sir Ridley Scott said: “I chose Porcelain Unicorn to be the winning film as it had a very strong narrative; a very complete story that was well told and executed.”

Keegan Wilcox commented: “I’m honored and humbled Sir Ridley Scott selected our film from five equally deserving entries. This came as a huge surprise. Being awarded the opportunity from Philips to gain valuable work experience at RSA is a privilege and a first step on the long road to a career.” Wilcox cites his grandfather’s war stories as inspiration for the short, and the ‘hero’s journey’ of a Joseph Conrad novel.

Entries for the Tell It Your Way contest could be in any genre and follow any storyline, but were required to follow the exact six-line dialogue from the Parallel Lines films. Ten finalists were chosen by a judging panel from RSA, British Academy of Film & Television Arts (BAFTA) and Philips. Judging criteria included creative and original storytelling; interesting use of the Parallel Lines dialogue; and technical achievement.

Following a round of public voting on YouTube to select the top five, the overall winning film, Porcelain Unicorn, was chosen by Sir Ridley Scott. Porcelain Unicorn and the other finalists can be viewed at

As overall winner of the Tell It Your Way contest, Keegan Wilcox will now enjoy a potentially career-making opportunity of a week’s work experience at Ridley Scott Associates (RSA) offices, 7 nights’ accommodation, spending money and the new Full HD 3D Cinema 21:9 Platinum series TV from Philips. In addition, his film will appear on and be globally promoted by Philips.

The public was also given the chance to vote for their favorite entry and select a ‘People’s Choice’ runner-up. Slapstick comedy, Baby Time, by French director Cedric Petitcollin received the highest number of votes and will receive a prize of VIP tickets to an RSA film premiere in New York or London, travel, 3 nights accommodation and spending money, plus the new Philips Cinema 21:9 Platinum TV.

Click on the image below to play the video.


Filming was shot by writer/director/editor Keegan Wilcox, producer Anselm Clinard, cinematographer Adam Biddle, production designers Ryan & Eric Berg, Alexa Roland. Music was composed by Greg Nicolett. Sound was designed by Jeffrey Alan Jones. Visual effects were by Damian Drago. Colorist was Sebastian Perez-Burchard.