Philips Cinema Boxes
The Philips Parallel Lines Cinema project, featuring five films with the same five lines of dialogue, was released online on April 8. To build anticipation for the release, the PR company sent out boxes to film bloggers with clues relating to the shared dialogue. Inside each box was a note from RSA Films founder Ridley Scott. “The five shorts of Parallel Lines are completely different, but they all share the same single dialogue. Until they’re released on 8th April, the words of the dialogue are being kept secret. Within this pack are some exclusive items relating to one of the five Parallel Lines shorts, including a clue to one of the lines of dialogue.” See our stories on The Gift, The Hunt, Jun and the Hidden Skies, Darkroom, and El Secreto de Mateo.