Procter & Gamble is running a “Thanks, Mom” campaign as part of their sponsorship of the USA Olympics team at Vancouver 2010. The advertising campaign highlights the role of mothers and provides them help with travel expenses. The campaign adds to its earlier support of the team with sponsorship dollars, a Vancouver family meeting place and advertising deals with such stars as skier Lindsey Vonn and speedskater Apolo Anton Ohno. The television and online commercials can be found on the Thanks Mom YouTube channel. Here’s the best of the bunch. To their moms, Team USA athletes will always be kids…
Click on the image below to play the Kids video in YouTube (HD)
Click on the image below to play the Never Walk Alone video in YouTube (HD)
P&G is paying for the Vancouver Olympics Family Home, which serves as a meeting place for athletes and families to watch events, eat, and pick up tickets. Athletes with children in diapers can try out a new version of Pampers.
Click on the image below to play the Family Housewarming Party video in YouTube (HD)
In “No Mom left behind”, the company has offered athletes’ mothers or another key figure in team members’ lives pre-loaded debit cards to help with expenses. Amounts weren’t disclosed, but P&G officials described them as significant.
The Thanks Mom campaign was developed at Wieden+Kennedy, Portland, by executive creative directors Mark Fitzloff and Susan Hoffman, creative directors Eric Baldwin and Jason Bagley, copywriter Lark Lieberman, art director Ryan O’Rourke, agency executive producer Ben Grylewicz, agency producer Shelley Eisner.
Filming for “Kids” was shot by director Daniel Kleinman via Epoch Films, Los Angeles, and Rattling Stick, London, with executive producer Jerry Solomon, line producers Johnnie Frankel and Jennifer Barrons, and director of photography Carl Nilsson.
Editor was Kirk Baxter at Rock Paper Scissors with post executive producer Carol Lynn Weaver and post producer Tricia Sanzero Butler.
“Never Walk Alone” was shot by director Dante Ariola via MJZ with executive producer Jeff Scruton, line producer Nathalie Hill, and director of photography Fred Elmes. Editor Adam Pertofsky at Rock Paper Scissors with post producer Suzy Ramirez and post executive producer Linda Carlson.
“You’ll Never Walk Alone”, by Rodgers & Hammerstein, was performed by Shirley Bassey, and edited at Stimmung by producer Ceinwyn Clark.