Peugeot Standard Parking Assistance Hands

The new Peugeot 207 SW Compact’s Standard Parking Assistance Control is presented visually in this print advertising campaign from Argentina. A post, a hand cart and a pillar each becomes anthromorphized to hold out a hand for the driver’s sake.

Peugeot Post Standard Parking Assistance print advertisement

Peugeot Hand Cart Standard Parking Assistance print advertisement

Peugeot Pillar Standard Parking Assistance print advertisement

Credits

The Parking campaign was developed at Euro RSCG Buenos Aires by executive creative director Gustavo Reyes, creative directors Maximiliano Sánchez, Mariano Duhalde, Pedro Pappalardo, Fernando Arrossi, art director Pablo Carrera, copywriter Rodrigo Raices, producer Zoom Desarrollos Digitales, photographer Martín Kohler and retoucher Adrián Anarella.

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Location Argentina Argentina

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