How do you market an environmental catastrophe? That’s the challenge provided on The Gruen Transfer, an Australian television show exploring the world of advertising. An international petroleum company (PB) has created an environmental catastrophe off the coast of America with millions of litres of oil a day billowing into the ocean. The task: Argue why it’s a good thing. Spokesperson for the Lunch Partners case is Tim Flannery, one of the world’s leading environmentalists, known for his work with The Weather Makers.
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Driving the World was developed at Lunch Partners, Australia, by copywriter/director Darryn Devlin with director of photography/producer Angus Giorgi, producer Geoff Clow, and director of photography Sissy Reyes.