Penguin Your Own World

Penguin Books continued their “Gripping Novel” advertising campaign in Hong Kong with three new print advertisements, each with the tag line “Your Own World”. The ads show readers in well known locations in Paris, Tokyo and London, alone in their worlds, caught up in their books.

Penguin Your Own World Paris

Penguin Your Own World London

Penguin Your Own World Tokyo


The Penguin Your Own World campaign was developed at DDB Hong Kong/ Tribal DDB Hong Kong by executive creative director Jeffry Gamble, creative director/copywriter Paul Chan, creative director/art director O’Poon, copywriter Jay Lee, art director Fei Leung, photographer Steve Wong, retoucher Bon Leung.

Filed under: Penguin Books, Print

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