Peace One Day One Goal with Puma and Adidas

Puma and adidas renewed their joint commitment to the Day of Peace campaign this year with a football tournament in Herzogenaurach, home to the two sports footwear companies. A total of 192 adults and children took part in the PEACE ONE DAY CUP 2010, playing in mixed teams, including Adidas and PUMA employees, representatives from the town administration, local churches, and teachers and pupils from Herzogenaurach’s four schools. The tournament comes a year after a historic handshake between the two rival companies in aid of the Day of Peace, September 21, an initiative started by actor/film maker Jeremy Gilley.

Adidas and Puma Peace One Day


Each team was named after Nobel Prize winners or the word for ‘peace’ in different languages. Team Taika (‘peace’ in Lithuanian) became the schools’ Peace One Day Champion by defeating Vrede ( ‘peace’ in Afrikaans) by 2:1 in the final. In the adult final, Team Willy Brandt won 2:0 against Team Al Gore. The CEOs of adidas and PUMA, Herbert Hainer and Jochen Zeitz, together with football player Javier Pinola, presented the winners with the Peace One Day Trophy as well as tickets for the Bundesliga match between 1st FC Nuremberg against VfB Stuttgart in the easyCredit stadium on September 22.

Herbert Hainer and Jochen Zeitz at Peace One Day 2010

“Following last year’s historic handshake between adidas and PUMA, we are extremely pleased that our joint initiative in support of One Day One Goal and Peace Day was supported by the city of Herzogenaurach for the first time this year,” stated Jochen Zeitz, CEO of PUMA AG. “Together with the schools and various organizations in Herzogenaurach, we spread the message of a peaceful and community-based gathering at the Peace One Day Cup 2010 far beyond the city limits and, in doing so, hope to make a positive contribution to peace.”

“The World Cup in South Africa spectacularly showed that football fans from all nations and religions and of all ages and genders can peacefully join together in their celebrations. Sport has the power to bring people together and overcome barriers”, stated Herbert Hainer, CEO of Adidas AG. “Here at adidas, we were pleased to join PUMA and the city of Herzogenaurach to once again support the PEACE ONE DAY initiative this year.”

Click on the image below to play the Peace One Day One Goal video in YouTube (HD)

See more on the Peace One Day campaign online at Peace One Day, Puma Peace.

Peace One Day football

Filed under: Adidas, Peace One Day, Puma

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