Paul Mitchell What Inspires You?

John Paul Mitchell Systems (JPMS) the hair products company founded as Paul Mitchell in 1980 by John Paul DeJoria and Paul Mitchell in 1980, is celebrating 30 years with a brand advertising campaign with the question, “What inspires you?” Paul Mitchell wants to know what shapes your unique style. The integrated campaign includes the 30 second “What Inspires You?” along with three virals featuring hairstylist Takashi, breakdancer BBoy Junior and skateboarder Corey Duffel performing against a sleekly designed, paper-white environment. John Paul DeJoria appears at the end with the question, “What inspires you?”.

Paul Mitchell What Inspires You?


Click on the image below to play the video in YouTube (HD)

Click on the image below to play the video in YouTube (HD)

Click on the image below to play the video in YouTube (HD)

Click on the image below to play the video in YouTube (HD)

Credits

The campaign was commissioned by Nanette Burchu and Dina Jacobellis, creative directors at John Paul Mitchell Systems.

Filming was shot by director Steven Lippman via Maneater Productions, Hollywood with executive producer Jed James and Christiana Perri, creative director Christianne Brooks and director of photography Rod Lamborn.

Post production was done at digital studio Radium/Reel FX, Santa Monica/Dallas, led by executive producers Amy Hassler and Jeff Blodgett, creative director Dale Carman, design director Limbert Fabian, VFX supervisor Rob Nederhorst, senior editor Peter Tarter, producer Matt Thunell, compositors Joe Censoplano, Maribeth Emigh, Dag Ivarsoy, audio artist TJ Callaway, Roto artists Clark Harding and Edgar Diaz, CG artists Jerry Weil and Steve Cummings.

Original Music was by Fundamental Music.

  • http://www.receptionplus.com.au Pamela Helps

    The picture on the site is exquisite and the video sharp and captivating. Beautifully done.