Panasonic Viera Black

Panasonic is promoting its latest range of VIERA Neo Plasma TVs with a new campaign based on the colour black. The TV ad reminds us that with black plagues, black moods, black hats and black cats, ‘black’ has never had a particularly good reputation. But it is however, exceptionally good at one thing. When you put something good in front of it, it sure as hell stands out.

Panasonic Viera Black


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Credits

The Black campaign was developed at The Campaign Palace by creative director Cameron Hoelter, art directors/copywriters Nic Buckingham and Hywel James, agency producer Katrina Maw and account lead Melissa Gill.

Filming was shot by directors Smith & Foulkes (Adam Foulkes and Alan Smith) via Nexus, London, with German illustrator Mark Gmehling.

Media was handled by Universal McCann.

Panasonic Viera Black