Panasonic is promoting its latest range of VIERA Neo Plasma TVs with a new campaign based on the colour black. The TV ad reminds us that with black plagues, black moods, black hats and black cats, ‘black’ has never had a particularly good reputation. But it is however, exceptionally good at one thing. When you put something good in front of it, it sure as hell stands out.
Click on the image below to play the video in YouTube (HD)
The Black campaign was developed at The Campaign Palace by creative director Cameron Hoelter, art directors/copywriters Nic Buckingham and Hywel James, agency producer Katrina Maw and account lead Melissa Gill.
Media was handled by Universal McCann.