Panasonic Viera 3D Back Into the TV

Panasonic Viera 3D television is presented as the doorway to a fantastic world in this print advertising campaign from Chile. A rampaging dinosaur from Dinotopia, and an overheating K1 from I Robot, are sent back into their television worlds by viewers wearing full HD 3D eyewear.

Panasonic Viera 3D Dinosaur

Panasonic Viera 3D Robot


The 3D campaign was developed at Lobo, Santiago, by creative director/copywriter Christian Quintana, art director Edison Saravia, agency executives Victor Aguilera, Monica Peralta and Isabel Lobo, illustrator Ricardo Salamanca at Salamagica and photographer Patricio Pescetto.