Panasonic Viera 3D television is presented as the doorway to a fantastic world in this print advertising campaign from Chile. A rampaging dinosaur from Dinotopia, and an overheating K1 from I Robot, are sent back into their television worlds by viewers wearing full HD 3D eyewear.
Credits
The 3D campaign was developed at Lobo, Santiago, by creative director/copywriter Christian Quintana, art director Edison Saravia, agency executives Victor Aguilera, Monica Peralta and Isabel Lobo, illustrator Ricardo Salamanca at Salamagica and photographer Patricio Pescetto.
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