Panasonic marketed their RP-HJE 130 Stereo Earphones in Europe with a new packaging designed to showcase the product’s unique sound quality. The earphones are packaged inside a special box in the shape of two quavers or eighth notes. The packaging won a Gold Design Lion at Cannes International Advertising Festival 2010 for packaging design.
Credits
The Note packaging design was developed at Scholz & Friends by executive creative director Martin Pross and Matthias Spaetgens, creative director Michael Winterhagen, art directors Walter Ziegler and Philipp Weber, copywriter Felix John, account managers Salvatore Amato and Mona Braun, agency producers Christoph von Lengerke, Franziska Ibe, Diana Wuttge and Benito Schumacher.
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