Paddy Power Nothing We Can Do About That

Paddy Power, Ireland’s largest bookmaker, is running “Nothing We Can Do About That”, an advertising campaign offering free prizes for people who face unfair circumstances. Online at www.nothingwecandoaboutthat.com, Facebook and Twitter, the campaign provides a series of humorous commercials as inspiration for a video competition, Blind Footballers, Shower, Email and the not-suitable-for-television Takeway. Comedian Brendan Dempsey appears in each video tell us, “Every now and then things happen that you can’t control – you just have to put your hands up and admit there’s nothing you can do about it.”

Paddy Power Blind Football

Click on the image below to play the Blind Footballers ad in YouTube (HD)

Click on the image below to play the Shower ad in YouTube (HD)

Click on the image below to play the Email ad in YouTube (HD)

Click on the image below to play the Takeaway ad in YouTube (HD)

Credits

The Nothing We Can Do About That campaign was developed at Big Al’s Creative Emporium, London.

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Location UK UK

One Response to Paddy Power Nothing We Can Do About That

  1. Duncan says:

    The Blind Footballers ad is now under investigation by the Advertising Standards Association, who have received over 400 complaints about the way it portrays blind people and condones cruelty to animals. The ad actually includes some genuine sight-impaired footballers, several of whom are likely to represent England in this summer’s World Blind Football Championships, including the team captain, Ajmal Ahmed.

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