Paddy Power, Ireland’s largest bookmaker, is running “Nothing We Can Do About That”, an advertising campaign offering free prizes for people who face unfair circumstances. Online at www.nothingwecandoaboutthat.com, Facebook and Twitter, the campaign provides a series of humorous commercials as inspiration for a video competition, Blind Footballers, Shower, Email and the not-suitable-for-television Takeway. Comedian Brendan Dempsey appears in each video tell us, “Every now and then things happen that you can’t control – you just have to put your hands up and admit there’s nothing you can do about it.”
Click on the image below to play the Blind Footballers ad in YouTube (HD)
Click on the image below to play the Shower ad in YouTube (HD)
Click on the image below to play the Email ad in YouTube (HD)
Click on the image below to play the Takeaway ad in YouTube (HD)
The Nothing We Can Do About That campaign was developed at Big Al’s Creative Emporium, London.