Orange Israel tells the story of three triplets, Wilson, William and Wilbur, in a soft sell for the WWW package, combining home phone, mobile phone and broadband connections. The three brothers grow up with interests in three businesses, eggs, flour and milk. Finally, while enjoying home baking, the realise how their respective specialties can work together.
Click on the image below to play the video in YouTube (HD)
See the original spot in Hebrew on the Y&R Israel YouTube channel.
The WWW campaign was developed at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, by chief creative officer Gideon Amichay, executive creative director Tzur Golan, creative director Amit Gal, copywriter Paul Paszkowski, art director Ran Cori, executive client director Adam Avnon, account supervisor Dikla Tzemach, account manager Livnat Mizrahi, head of planning group Hila Tamir, planner Zohar Reznik, office producer Marina Akilov.
Filming was shot by director Ayelet Menachemi via Paradiso, Tel Aviv, with editor Dadan Uziel. Post production was done at Gravity, Tel Aviv. Sound was produced at Soundhouse, Tel Aviv. Musical advice was provided by Kobi Ben Atar.