Orange Don’t Text And Drive
Orange in Israel have come out with a new print advertisement in their “Don’t Text and Drive” campaign. This advertisement superimposes an office conversation over a photograph of a family crossing the road. A simple concept which illustrates just easy it is to become distracted from what’s happening in front of your car.
The Don’t Text and Drive campaign is being rolled out at Shalmor Avnon Amichay/Y&R Interactive Tel Aviv by chief creative director Gideon Amichay, executive creative director Tzur Golan, creative director Yaneev Avital, art director Nathan Freifeld, copywriter Oz Frenkel, executive client director Adam Avnon, account supervisor Dikla Tzemach, account manager Adi Ashkenazi, planning director Hila Tamir and planner Zohar Reznik.