Orange has launched a new version of Balloonacy, the race across the internet originally run in 2008. The first campaign involved 40,000 virtual hot air balloon travelers visiting 3,000 different sites and 63 million internet miles in a mad two-week race to win a group vacation in Ibiza. The 2010 Balloonacy race runs for two weeks, starting November 8th, with prizes including trips to Kenya, Egypt or a safari park in the south of England. The contest, developed by Poke London, invites site owners to host balloons that unlock mini games, and this year is enhanced by iPhone apps, progression badges and race widgets.
Click on the image below to play the video.
Click on the image below to play the Sneak Peak video.
The Balloonacy 2008 campaign won a Webby award for telecommunications in 2009, a Gold Cube for Innvotation at the Art Directors Club 2009, a Gold for New Media Innovation at the One Show Interactive, winner of Best Use of Online Advertising 2009 at the Revolution Awards, a Silver for Best Utilities and Telecomms at the 2008 London International AWards, winner for Technological Innovation at the IMA Awards 2008, campaign of the year at the IAB Creative Showcase Grand Prix.
The Balloonacy campaign was developed at Poke London by creative director Iain Tait, copywriter David Cadji-Newby, designers Andrew Zolty, Marc Davies, Nicky Gibson, Dickon Langdon, programmers Caroline Butterworth, Nilesh Ashra, Mattias Gunneras and Greg Reed, production manager Mike Pearson, technical developers Derek McKenna and Gabriel Bucknall, technical director Igor Clark, planner Lise Lauritzen, with 3D animation by JS3D.