Optus Secret Training Camp

Optus sponsorship of Australian football is celebrated in the Secret Training Camp, an advertising campaign designed to built momentum around the FIFA World Cup in South Africa. The campaign, online at optusfootball.com.au, is spearheaded by a commercial featuring Socceroos Tim Cahill and Lucas Neill taking on their toughest opponents yet, a team of wild animals. A young Soccerroos fan sneaks into the training ground to witness the team taking on elephants, rhinos, crocodiles, cheetahs and ostriches. “With Optus behind football anything’s possible”.

Optus Secret Training Camp

Click on the image below to play the Secret Training Camp ad in YouTube

Click on the image below to play the making of video.


The Secret Training Camp campaign was developed at M&C Saatchi, Sydney, by executive creative director Ben Welsh, copywriter Andy Flemming, art director Paul Carpenter, agency producer Loren August.

Filming was shot in South Africa and Fox Studios, Sydney, by Paranoid US director Thierry Poiraud via The Feds with producer Karen Watson and director of photography Andrew Lesnie.

Post production was done at BUF, Paris.