One Dot Zero Life of a Pixel

The One Dot Zero digital art festival, hosted in Buenos Aires in September 2009, was promoted with a set of three commercials featuring an animated pixel. “Dog”, “Route” and “Shop Window” each present the life of the ordinary person before making it as an art director. “Dog” won a Film Craft Lion for animation at Cannes International Advertising Festival.

One Dot Zero dog

Click on the image below to play the Dog video.

Click on the image below to play the Route video.

Click on the image below to play the Show Window video.


The One Dot Zero campaign was developed at Craverolanis, Buenos Aires, by chief creative officers Juan Cravero and Darío Lanis, creative director Toto Marelli, copywriter Toto Marelli, copywriter Adolfo Rodríguez Sáa, art director Diego Urbano, agency producers Tano Volpe and Pablo Gagni, advertiser’s supervisor Berty Gimenez Brotons, account supervisor Fernanda Cohen.

Animation was produced at Vascolo, Buenos Aires, by illustrators Lorena Ruiz, Leonor Barreiro, Pablo Picyk, with animator Martin Shurman. Sound was designed and arranged at Odb.

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