The Grand Prix winning Old Spice campaign, The Man Your Man Could Smell Like, has moved up a gear with a series of fast track film responses to public comments on Twitter, in blogs and on television. Isaiah Mustafa delivers messages while standing in the shower with his Old Spice Bodywash in response to messages sent via @OldSpice and Facebook, hosted online at the Old Spice YouTube channel.. W+K are moving these 30 second videos out at a rate of sixty day!
On Twitter, @Starbucks wrote “@oldspice You look cold. Need some coffee?” Click on the image below to play the Starbucks video in YouTube (HD)
On Facebook, Jonathan Korn wrote “Could you say my name in a funny way?”. Click on the image below to play the Jonathan Korn video in YouTube (HD)
Huffington Post wrote on Twitter, “Old Spice Guy Makes Hilarious Personalized Videos For Fans http://huff.to/bYORn6″. Click on the image below to play the Huffington Post video in YouTube (HD)
On the Internet, GQ wrote “Advertisements We Actually Like: Old Spice” Click on the image below to play the video in YouTube (HD)
On Twitter, @TheEllenShow (Ellen DeGeneres) wrote “Have ya’ll seen my friend @IsaiahMustafa’s new Old Spice commercial? So funny and so clever. http://bit.ly/avcpGA ” Click on the image below to play the Ellen video in YouTube (HD)
Amy Corr wrote on Media Post, “I wanted him to say, in his deadpan voice, that he was on a motorcycle. Did you?”. Click on the image below to play the Amy Corr video in YouTube (HD)
Biz Stone, founder of Twitter, tweets, “We’re cracking up following @oldspice and watching these hilarious responses on YouTube”. Click on the image below to play the Biz video in YouTube (HD)
The Manmercials campaign was developed at Wieden+Kennedy, Portland, by global integrated creative director Iain Tait, executive creative directors Mark Fitzloff and Susan Hoffman, creative directors/copywriters Jason Bagley and Eric Baldwin, copywriter/art director Craig Allen, copywriter/art director Eric Kallman, agency executive producer Ben Grylewicz, agency producer Erin Goodsell, interactive producer Ann-Marie Harbour, developers Trent Johnson and John Cohoon, digital strategy team Dean McBeth and Josh Millrod, director of interactive production Cheryl Nordin, account team Diana Gonzalez and Jess Monsey.
Production was done at Don’t Act Big by executive producer Emily Fincher, line producer Bernadette Spear. Editing was done at Kamp Grizzly.