Old Spice Questions

The Old Spice Manmercials campaign continues with “Questions”, a television commercial featuring Isaiah Mustafa asking the ladies the questions. Balancing on a log in a lake, swan diving down a rocky waterfall and taking a dip in a hot tub, on a motorcycle, Mustafa has a few questions for the ladies. “Do you like the smell of adventure? Do you want a man who smells like he could bake you a gourmet cake in the dream kitchen he built for you with his own hands?”

Old Spice Questions

Click on the image below to play the Questions video.


The Manmercials campaign was developed at Wieden+Kennedy, Portland, by executive creative directors Mark Fitzloff and Susan Hoffman, creative directors Jason Bagley and Eric Baldwin, art director Craig Allen, copywriter/art director Eric Kallman, agency executive producer Ben Grylewicz, agency producer Lindsay Reed, account team Diana Gonzalez and Jess Monsey.

Filming was shot by director Tom Kuntz via MJZ, Los Angeles, with executive producer Jeff Scruton, producer Scott Kaplan, line producer Pete Vitale and director of photography Neil Shapiro.

Editor was Carlos Arias at Rock Paper Scissors with assistant editor Aaron Morris, post producer Juliet Batter and post executive producer Carol Lynn Weaver and Cassie Hulen.

Visual effects were produced at The Mill, Los Angeles, by VFX supervisor Phil Crowe and producer Arielle Davis, lead Flame artist Ant Walsham, Flame artist Tara DeMarco, Flame assists Jodi Tyne, Aaron Neitz, Shane Zinkhon, Gavin Camp and Christal Hazard, VFX producer Arielle Davis, and VFX executive producer Sue Troyan.

Mechanical, water, and flying effects were produced at Reel EFX.

Sound and music were produced at Stimmung by sound designer Gus Koven, producer Jack Catlin, executive producer Ceinwyn Clark.

Audio post production was done at Lime Studios by engineer Loren Silber and producer Jessica Locke.

Colorist was Stefan Sonnenfeld at Company 3.