Olay Total Effects

Olay Total Effects marks ten years of advertising in Australia with a television commercial featuring Caroline Penry, who starred in a print advertisement when the brand was first launched in 2000. Since appearing in the launch commercial in 2000 Caroline has continued to use Total Effects, as well as get married, have two children, produce and direct a documentary on Hurricane Katrina.

Caroline Penry

Click on the image below to play the video.


The Total Effects campaign was developed at Saatchi & Saatchi Australia, Sydney, by creative director Steve Back, art director Rudi Vrnaken and copywriter Cathy Mattick.

Filming was shot by director Sebastien Guy via Luscious International with executive producer Andrew Morris and producer Lucas Jenner.