Olay Age Beautifully
Olay anti-aging skin care products are celebrated in “Age Beautifully”, an Australian print advertising campaign which blends beautiful objects to numerically recreate the ages of 35, 46 and 52. Photos were shot in hundreds of individual sections and then matched and retouched meticulously to live up to the promise of the tag-line. The three advertisements, which appeared as double page spreads in The Australian Ballet theatre program for Sleeping Beauty at Sydney Opera House in December 2009, won a Young Gun bronze award in 2009 for advertising in a consumer magazine.
The Age Beautifully campaign was developed at Saatchi & Saatchi Australia, Sydney by art director Nic Buckingham, copywriter Paul Bootlis and photographer Chris Mollison, with designer/illustrator Kenneth King, stylist Janai Anselmi. Retouching was done by Jason Riddell.