Samsung is partnering with viral music video pioneers OK Go in creating the band’s latest music video, “Last Leaf”, from their album, “Of The Blue Colour of the Sky.” Samsung has released a trailer video introducing the collaborative creative project, showing the full versatility of the camera as a creative tool with its 20mm wide i-Function Lens, and inviting viewers to guess what the music video will be like at www.cre8yourworld.com. The campaign builds on the success of Here It Goes Again, This Too Shall Pass, Do What You Want.
Click on the image below to play the trailer in YouTube (HD)
A series of behind-the-scenes episodes has also been produced using the Samsung NX100, following OK Go as they embark on this creative project. The clips show the creative brilliance of OK Go meeting the technical ingenuity of the i-Function Lens, as they create a piece of video art that will be viewed, downloaded, sent on and talked about across the world. In addition, the episodes provide a fun way to learn about how the NX100 itself works. The series also challenges viewers to explore their own creativity.
Click on the image below to play Episode 1 in YouTube (HD)